Radio and Television Publicity

Erberto Carboni
1959
📖 New York Graphic Society
collection
Description

“To the almost unlimited and often unrealized potentialities of radio and television advertising, Erberto Carboni brings all the ingenuity and dramatic flair which have made him a brilliant leader in the exciting Italian school of modern design.” A visually stunning book that spotlights the relatively unknown Carboni’s work in from the early 1930s through the late 1950s. This book is a valuable resource because it traces the development of one of Italy’s finest modernists through tightly focused case studies of his publicity work for the emerging Italian mass media. It is a true joy to see complete campaigns reproduced in full. Introduction by Gio Ponti.