Radio and Television Publicity

Erberto Carboni
📖 New York Graphic Society

“To the almost unlimited and often unrealized potentialities of radio and television advertising, Erberto Carboni brings all the ingenuity and dramatic flair which have made him a brilliant leader in the exciting Italian school of modern design.” A visually stunning book that spotlights the relatively unknown Carboni’s work in from the early 1930s through the late 1950s. This book is a valuable resource because it traces the development of one of Italy’s finest modernists through tightly focused case studies of his publicity work for the emerging Italian mass media. It is a true joy to see complete campaigns reproduced in full. Introduction by Gio Ponti.