Idea Magazine Special Issue: Graphic Designers of the West Coast

Edited by Yoshihisa Ishihara
📖 Shigeo Ogawa

First published in 1953, IDEA magazine focuses on graphic design and typography. Published quarterly in Tokyo, Japan.

In the words of Kelly C.

This one is some real eye candy 👀🍭. Focusing on West Coast designers in the 70’s, this issue contains a colorful collection of work by cali transplants from the East / Midwestern US who were mostly freelancers. The whole thing is kooky, non traditional and totally psychedelic. My favorite piece of work is a simple outline doodle on pg.84 by David Bhang who happened to do a lot of work for the band Van Halen 🎸💥.